Connected TV App (Samsung, LG, and Amazon FireTV)
ROLE Art Director, UX Design Lead, Chief Copywriter
THE GOAL
Create a branded hub to house video content and information for each of Disney Parks' 7 lines of business (Walt Disney World, Disneyland, Disney Cruise Line, Aulani a Disney Resort & Spa, Adventures By Disney, and Disney Vacation Club) - The first time in Disney history that all lines of business and properties come together in a single branded destination.
THE IDEA
Disney Parks is known for its flagship properties, but many vacationers are less likely to seek out information and content from the lesser known lines of business. By developing an interface that gives each equal priority, and encourages easy navigation between properties, viewers will be free to discover and dive deeper into the breadth of offerings from Disney Parks.
THE EXPERIENCE
This full-scale Connected TV app for Disney Parks is available for download on Samsung and LG Smart TVs and Amazon FireTV. Within the app, viewers can watch over 200 videos, explore interactive theme park maps and dynamically updating social feeds, and play a Disney trivia game. Those who enter their email addresses for additional information can elect to receive future outreach from their preferred properties. The strategy and design for the Disney Parks app has been featured in The New York Times.
Credits
Client: Disney Parks
Agency: BrightLine
Program Manager: Martin Jantzen
Creative Director: Dan Cohen
Design Point: LaTiesha Caston
Design Support: Emilia Wojdylak
Apple iAd Tablet Experience (iPad)
ROLE Designer + Art Director
THE GOAL
Connect with a male-targeted, millennial audience by creating the type of content they're watching: viral videos and strategic partnerships with YouTube content creators, housed in a branded iPad experience.
THE IDEA
Showcase all the flavor inside each Klondike Bar or Choco Taco in a never-before-seen way – by letting consumers watch them explode in slow motion in a gamified experience. Featured products are each pitted against a "device of destruction" like a wood-chipper, liquid nitrogen, and even an M-80 firecracker while others are tossed in a blender to create "Klondy" milkshake recipes.
THE EXPERIENCE
This Apple iAd, accessible via mobile banners, invites audiences into a winter wonderland (literally) exploding with Klondike flavor. Viewers engage with a custom-created slot machine that pits Klondike products against "devices of destruction" before deploying slow-motion videos of the wreckage. Additional features include a gallery of "Klondy" shake recipes and a dynamically updating Twitter feed. A hidden Easter Egg allows viewers to frost their iPad screen, using their finger to create designs in the ice.
Credits
Client: Unilever
Agency: BrightLine
Program Manager: Kate Boccio
Connected TV In-Stream Video Experience (Amazon FireTV and Roku)
ROLE Designer + Art Director
THE GOAL
Provide inspiration and tips to an audience of DIYers and home decorators. Elevate Scotch Blue from painting tool to decorating must-have through the production of custom video content and a branded hub on Connected TV.
THE IDEA
Scotch Blue has long been a precision tool for edging and painting trim. But when pulling off intricate and innovative patterns like the ones demonstrated in this branded experience, Scotch Blue continues to prove its capabilities and reliability for consumers' painting needs.
THE EXPERIENCE
Connected TV viewers encounter this interactive experience on their Amazon FireTV or Roku devices. By pressing SELECT during the interactive pre-roll (before their selected content airs), they can explore painting tips and watch inspiring, colorful videos before being returned to their streaming content.
Credits
Client: 3M
Agency: BrightLine
Program Manager: Victoria Dever
Custom Samsung Microsite (Samsung Smart TV)
ROLE Designer + Art Director
THE GOAL
Celebrate 100 years of Hellmann's Mayonnaise, and continue to affirm the brand as a household staple through the century, by producing retro recipes from the Hellmann's vault "re-imagined" by celebrity Chef Mario Batali and housed in an interactive microsite on Samsung Smart TV.
THE IDEA
Hellmann's has been a staple on every dinner table in America for over 100 Years. That rich history is evident when Smart TV viewers take a stroll down memory lane, through an interactive timeline of recipes from every decade. By updating them to fit the tastes of families today, and meeting them where they're now beginning to engage, Hellmann's will establish itself as a staple a brand who's ready to face the next 100 years head-on.
THE EXPERIENCE
Viewers who select the animated banner within the Samsung Smart Hub are transported to an interactive microsite housing a timeline of Hellmann's recipes. Using the left or right arrows on their remote control, they can navigate through auto-launching video content that provides recipes for family favorites, old and new.
Credits
Client: Unilever
Agency: BrightLine
Program Manager: Eric Reidmiller
Design Support: Emilia Wojdylak
Apple iAd for Mobile (iPhone)
ROLE Designer + Art Director
THE GOAL
Create a customizable mobile experience for a female-focused audience of iPhone users who are looking for personalized styling tips and product recommendations from the newly launched Dove Style + Care collection.
THE IDEA
Whether a consumer's hair type is curly or straight, thin or thick, Dove Style + Care has something in its lineup that will work for everyone. Provide women the opportunity to engage with a personalized mobile experience that provides style recommendations that reinforce the idea that these new products are as unique as the women who use them.
THE EXPERIENCE
After tapping a mobile banner from Dove Style + Care, viewers take a quiz about their hair type in order to curate the remainder of the experience to their own unique hair type and style constraints. They can explore style tips, featured products, and can try their hand at the "Mirror Match" memory game for the chance to unlock additional features.
Credits
Client: Unilever
Agency: BrightLine
Program Manager: Alex Henderson + Kate Boccio
Design Support: Amber Miller
Connected TV In-Stream Video Experience (Samsung, Amazon FireTV, and Roku)
ROLE Designer + Art Director
THE GOAL
Provide product information and makeup application tips to Connected TV audiences in conjunction with the launch of the New Dimension Collection from Estée Lauder.
THE EXPERIENCE
Connected TV viewers encounter this interactive experience on their Samsung, Amazon FireTV, or Roku devices. By pressing SELECT during the interactive pre-roll (before their selected content airs), they can explore products and reviews, sign-up for a Contour Coaching session, and get tips to try at home before being returned to their streaming content.
Credits
Client: Estée Lauder
Agency: BrightLine
Program Manager: Victoria Dever
Quarterly Publication (Columbus, Ohio)
ROLE Designer + Art Director
THE WORK
These covers and layout designs were created for Edible Columbus magazine, a publication celebrating the act of eating and cooking local. It is part of a larger, National family of magazines called Edible Publications which is a James Beard Award-Winning network. As the lead designer for its first year of publication, I established the photographic and typographic styles, and graphic support elements that are still in-use today. In addition, I designed all layouts and curated photography for each issue.
Credits
Client: Edible Columbus
Publisher: Tricia Wheeler
Editor-in-Chief: Colleen Leonardi
Photographer: Catherine Murray
